Digital marketing

Our approach

We’ll understand your business and develop target personas

We’ll thoroughly understand your business and develop target personas. By conducting comprehensive research on your business, industry, and target market, we will identify any barriers to purchase and create clear target personas. We will develop a profile of your typical customer, understanding their motivations, challenges, preferred means of consumption and the social media realms they inhabit.

We’ll review your website

We’ll review and optimise your website to ensure it is set up correctly and can successfully drive online leads and enquiries. We make recommendations on any necessary tweaks so that it is fully functional. This includes assessing ease of navigation, checking that all content is well-written and concise, identifying any large images that may slow down the site, and determining which keywords, if any, your site is currently optimised for.

We’ll run through a whole checklist and ensure it is fit for purpose before proceeding with anything else.

We’ll analyse your traffic and conduct keyword research

We will analyse your website traffic and conduct keyword research. We will examine the sources of your website traffic, identifying the best-performing channels in terms of conversions and the sites that refer traffic to you. We’ll then conduct some keyword research to identify which terms your site should be optimised, ensuring your prospects can find you.

We’ll plan your content

Additionally, we’ll create a content plan! This will include key landing pages designed to improve your rankings for specific keywords. Additionally, we will develop optimised blog content and targeted eBooks for download to guide users towards prime areas of your website. With this in place, you’ll want a social media strategy to promote your valuable content and generate awareness.

Why work with Represent?

As a leading digital marketing agency in Dublin, take pride in having worked with numerous clients across various industries including education, agriculture, family-owned, travel & tourism, food & drink, technology, professional services and charity marketing to help optimise their digital channels.

Our expertise lies not only in developing effective digital strategies but also in creating compelling content and creative campaigns that ensure you target your audience with the right message, on the right platform, at the right time.