B2B PR agency

As an award-winning small business, Represent understands the challenges of achieving stand-out and recognition. We work with a host of B2B organisations, helping them gain awareness, credibility, and ultimately growth. Find out we can help your business…

Represent can help you to:

  • Drive sales
  • Increase website traffic
  • Raise your company’s profile

We can do this by:

  • Implementing an effective content marketing strategy, supported by key search terms
  • Drafting expertly written copy with impact
  • Introducing an engaging social media strategy for brand awareness
  • Organising speaker opportunities to raise your profile as an industry leader

Mastering B2B PR

If your business sells to other businesses, you need to reach key decision-makers to drive growth. B2B PR is one of the most effective ways you can do this.

Working with a professional B2B PR agency will allow you to develop a considered strategy to help raise awareness of your products or services, as well as shine a light on your organisation, its people and its values.

Where previously business development focused on a well-honed network that delivered a steady stream of leads, organisations are now having to adapt to increased competition and the impacts of digital disruption. This makes for a challenging business environment, particularly for businesses that do not have the specialist PR and marketing skills in house.

Organisations without a robust marketing strategy in place will fail to achieve the necessary standout to remain front of mind, resulting in a reduction in new business enquiries. This is a very painful, yet clear sign that the current marketing activity is not effective.

Our approach

As a B2B PR agency in Edinburgh, we work with a number of specialist organisations to develop and implement a robust integrated communications strategy that is focused on driving business growth and measuring the right KPIs.

Our content strategy, linked to key search terms, delivers effective and engaging content that drives sales. We’ll build target buyer personas for your business and then develop well-researched, expertly-written copy that speaks directly to the decision-makers you want to target. From eBooks, blogs and video, the content is linked to an overarching strategy of driving sales and raising the business profile.

Our B2B PR team work in partnership with content colleagues to deliver a hardworking media relations and digital content campaign targeting key sectors to position you as genuine experts in your field. The resulting coverage not only generates awareness but valuable backlinks that will increase the credibility of your website, an important ranking factor on Google.

When used correctly, social media is a proven channel for growing a following and achieving brand awareness. Our social media experts work alongside the content team to create a robust social strategy and content focused on planned, reactive and anticipated posts. Combining organic and promoted content will support lead generation and brand-building.

In a space where relationships are fundamental to your business success, we work to create powerful collaborations targeting other business contacts and specifiers. From roundtables to speaker opportunities and sponsorship, we look to place your brand in a space that achieves cut-through in your industry and supports customer acquisition and retention.

“Represent quickly got to grips with our target market, our sales and marketing challenges and our USPs before devising and implementing a winning strategy that delivered both an increase in profile for the business and a steady stream of quality sales leads. They are great to work with – proactive, professional, and approachable and I would highly recommend them to any business looking to generate awareness and ultimately, sales.”

Daniel Waring, CEO Pinpoint Ltd.

Get in touch
Looking for a reputable B2B PR & marketing agency?  Get in touch with the experts.

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