Travel & Tourism

In the competitive Irish travel and tourism industry, standing out is essential and not always easy. However, we thrive on challenges and that’s where we shine. As a travel & tourism PR agency in Ireland, Represent uses our expertise in PR and digital marketing to deliver an effective communications plan tailored to your business.

Represent can help you to:

  • Raise your brand profile
  • Generate leads
  • Increase sales

We can do this by:

  • Getting to grips with your target audience
  • Creating clear, concise and engaging content to capture the imagination
  • Developing social media, digital marketing, SEO and media relations strategies to help you reach your customers

Industry overview

Following the peak of the pandemic which has had a devastating impact on the tourism sector, green shoots are sprouting with more of us now wanting to discover new places and experience travel closer to home. Ireland’s tourism industry is well placed to take advantage and capture consumer attention.

As a specialist Irish travel and tourism PR agency with offices in Dublin and Belfast, we know how competitive the market is and how hard it can be to stand out from the competition.

Our approach

At Represent, we use our expertise and skills in PR and digital marketing to deliver an effective communication plan for your business. Whether it’s raising your brand profile or generating leads, we’ll ensure your objectives are met.

We’ll get to grips with your target audience, before creating clear, concise and engaging content to capture their attention.

As a PR agency, media relations is our core specialist area, but we also have a social mediadigital marketing and SEO division so we know how to reach your customers across a range of channels whether that’s through Google search, social media, or print and online publications. We’ve got you covered.

Achieve stand out with Represent

All this combined creates a successful PR campaign that works for your business and dependant on your objectives, will gain you standout coverage in a crowded marketplace, an increase in brand awareness, lead generation and direct conversations with your target market.

We’ve worked with companies such as the National Wallace Monument, Green Tourism and Canvas Holidays to help them raise awareness, generate cut through and acquire and retain customers. At Represent, we tailor our approach to meet your needs.

Represent understood our commercial objectives and created a PR and digital campaign that delivered exceptional results. We have benefited from their skills, experience, resources, and enthusiasm. Our partnership has enabled us to plan & deliver outstanding projects – such as Scotland’s Heroines’, which has been a landmark in the 150 year history of the Monument. The success of which has demonstrated that their understanding of our business & of our sector really is exceptional.”

Ken Thomson, marketing manager of Stirling District Tourism

Get in touch
Does your travel and tourism business need marketing support?  Get in touch with Ireland’s well-travelled PR experts!

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