Implementing an effective SEO strategy
As a SEO & digital marketing agency We’ve successfully worked with numerous clients to help improve their website rankings. Here are some of the factors we consider:
Conduct an SEO audit
We’ll thoroughly review both the onsite and offsite aspects of your existing website to determine how it is currently performing and identify areas for improvement. This includes evaluating site structure, speed, duplicate content, and current optimisation practices. We will then provide a comprehensive list of recommendations to inform your SEO strategy.
Conduct backlink analysis
Generating backlinks to your site will be central to your site’s success. Backlinks from reputable websites enhance your credibility as a trusted source of information, resulting in improved search engine rankings.
We’ll look at link opportunities, including where your competitors’ links sources and come up with a link-building plan for your site.
Conduct keyword research
Keyword research is a vital component of effective SEO. We will engage with your team to gain a deep understanding of your business and identify the search terms your target market would use when seeking services like yours. Through comprehensive analysis, we will identify the most relevant and impactful keywords for your business.
Optimise the website
Once we’ve identified the target keywords, we’ll optimise your site for those terms. This involves ensuring the keyword is included in a range of on-page elements including title tags, meta descriptions, H1 headings and the page URLs.
Building links is key to improving search engines and the user perception and trust of your website. By acquiring backlinks from reputable websites, we will enhance your site’s popularity, relevance, trustworthiness, and authority.
As we are also a PR agency, we have great media contacts allowing us to start building links back to your website from day one!
If your website is struggling to generate enquiries, it’s likely because Google isn’t aware of your presence. We pride ourselves on being a top SEO company in Dublin.
We know that by implementing an effective SEO strategy we will improve your Google ranking for relevant search terms your customers are looking for, increase the number of leads you are generating and ultimately, improve your bottom line.
“Represent very quickly understood our target market, our sales and marketing challenges and our USPs before devising and implementing a strategy that delivered both profile for the business and leadership team, as well as qualified leads for our sales team. They are great to work with – proactive, professional and approachable and I would highly recommend them to any business looking to generate awareness and ultimately, sales.”Rebecca Jones, marketing manager at Changeworks Recycling
Get in touch
Ready to optimise your online presence? Get in touch for some expert advice.