Family business PR agency

We are proud to represent some of Ireland’s leading family-owned businesses, from fifth-generation funeral directors to fourth-generation farm enterprises and not-for-profit schools. As an owner-managed small business, we understand and appreciate the challenges clients face in this space – it means more than just business…

Represent can help you to:

  • Tell your story authentically
  • Gain market share
  • Increase brand awareness
  • Engage with your customer base
  • Generate leads
  • Join in the wider industry conversations
  • Manage events
  • Become known as a leader in your market

We can do this by:

  • Getting under the skin of your family business
  • Producing well-researched editorial
  • Creating content and managing your social media accounts
  • Developing media content that is true to your company
  • Crafting and implementing award programmes

We can also advise on:

  • Media training
  • Issues and crisis management
  • Design and print
  • Events management

The right agency for you

We work extensively with family-owned and owner-managed businesses. We know that this your livelihood and has been for decades and even generations. If you want to work with people who share and understand your challenges, then we are the right agency for you.

With a specialist family-business, we understand the huge challenges of running and managing a company with many moving parts. We use our experience and in-depth knowledge to deliver an effective and successful PR plan for your business.

If you are struggling to gain market share, increase brand awareness, engage with your customer base, generate leads, instigate industry discussions, manage events or be recognised as a leader in your market, we can help you with your PR needs.

Our skilled team thrive on creative storytelling and bring to life our client’s histories, passions and areas of expertise to shine a light on the businesses at the grassroots of our communities.

We work empathetically to get know and understand you before developing plans that can help you effectively with your audience.

Our services span many forms of communications, including trade and consumer editorial, social media and digital media content and award programmes.

Additional services

We also provide advice on media training, issues management, design and print and event management. We will work with you to create a detailed and effective plan that will get you the results you’re after.


We have great relationships with prominent media covering an array of sectors and specialisms from business to agri, to farming, professional services, food & drink, lifestyle and more.

We are social

And as the influence of social media increases, our dynamic team create meaningful and interactive campaigns to increase your following and engagement and help you get closer to your key audiences.

The power of collaboration!

We believe in collaboration and will introduce you and your business to a new network of contacts for your business growth and development.

We are well-connected within Irish business communities and stay abreast of sectoral news and developments.

We have extensive experience in working with thought leaders, innovators and influencers. And your business will benefit from this vast knowledge and experience. Let our specialist family-business PR team help grow your business.

“Represent understood our values, our USPs, as well as our marketing challenges before devising a PR strategy that delivered both in terms of profile & education. High levels of empathy are measured with appreciation of the delicate balance between our commercial goal to build awareness v real grief experienced by our families. The team is proactive, supportive & has achieved fantastic results. They are an extension of our team and I would recommend them as an agency partner.”

Tania Gillespie, marketing manager at William Purves

Get in touch
Does your family business need a safe pair of hands to handle its marketing?  Get in touch with the PR & digital comms experts.

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