Charities and not-for-profit organisations in Ireland are facing unprecedented challenges as a result of political, social and economic changes.
As a charity marketing agency in Dublin, Represent has significant expertise. We’re at the forefront of driving changes in how charities and third-sector organisations engage with the new generation of consumers.
Represent can help you to:
- Have your organisation’s views and concerns heard
- Drive awareness of your organisation’s objectives
- Increase website traffic and engagement
- Generate support of your brand
We can do this by:
- Defining target personas and classifying needs, goals and behaviours patterns among potential customers
- Creating compelling messaging across the most effective channels
- Delivering engaging, sharable content across print, broadcast and online
The right charity agency for you
In recent times, the Irish charity sector has encountered unprecedented challenges due to significant political, social, and economic changes.
These obstacles have placed enormous pressure on charitable and other third-sector organisations in Ireland that need to adapt and find innovative ways to reach key audiences and raise funds.
Greater competition for a share of the ever-decreasing household income, and reduced public confidence in the sector, coupled with the impact of GDPR has meant that marketers are having to work smarter than ever before to secure a sustainable future for their organisation.
As a charity marketing agency in Dublin, we have significant expertise in the sector and we are at the forefront of driving changes in how charities engage with the new generation of consumers.
Based on defined personas that classify the needs, goals and behaviour patterns among real and potential customers, we start by understanding your target audience. Only then will we begin to create the most compelling messaging across the most effective channels for each of your target audiences.
By implementing our bespoke stakeholder engagement mapping tool, we will identify key influencers and build campaigns that engage.
Champions for change
From PR to drive awareness and trust, social media management to increase engagement and digital marketing to drive website traffic and enquiries, we work with in-house teams to deliver a tailored brand experience across all marketing disciplines.
The result is highly tailored and impactful programmes that stand out in this fiercely competitive and rapidly changing landscape.
Our work in this sector has been shaped by our in-depth understanding of the new generation of consumers who are changing the philanthropic landscape. Once a private pastime, today’s givers are public with their donations using digital platforms to promote their charity of choice.
It is therefore more important than ever that charities create a strong brand with values that align with their chosen audience.
Content has always been king but more so today with millennials’ expectations greater than previous generations. Cutting through the clutter, we focus on delivering engaging, sharable content across print, broadcast and online.
Beyond the traditional…
Looking beyond established channels to market, our comprehensive network of brands, businesses and media contacts allow for seamless connections, therefore providing huge added value to our clients. Whether that be jointly-hosted events, on-pack promotions or simply shared content, we look to align like-minded brands to make programmes work even harder.
We are used to working within defined budgets and certainly won’t let that impact the creativity of our work.
We are passionate about working in the charity not-for-profit sector in Ireland and love making a difference, not only to the organisations we work with but to the causes they champion.
“Represent understood our mission and ethos and fully immersed themselves in the lives of the people we support. Their passion for the project has been infectious and they have been a delight to work with… The success of the campaign means we can continue making an everlasting difference to more young disabled people.“
Holly Child, communications manager at ILF
Get in touch
Looking to amplify your charity’s voice? Get in touch with the charity marketing agency in Ireland experts!