PR and digital marketing agency, Represent, has been appointed by multi-award-winning jewellery brand, Inner Island based in Co Kilkenny.
Launched in 2015, founder and jewellery designer Gemma O’Leary has established herself as one of Ireland’s most skilled silversmiths creating acclaimed collections stocked in high-end stores across Ireland, the UK and the USA.
Designed by Gemma, each piece is handcrafted to order from the Inner Island studio nestled in the Irish countryside.
Represent’s brief is to showcase the brand across Ireland, Northern Ireland and Scotland, bringing Inner Island to new audiences through a combination of PR, digital marketing and influencer engagement.
Commenting on the appointment, Gemma said:
“Represent’s impressive track record of working with luxury brands across both sides of the Irish Sea, coupled with a true alignment of values, make it the perfect marketing partner. I was impressed with their understanding of the brand, their media and influencer connections and their inspiring way of communicating the Inner Island story. I am very much looking forward to working with the team.”
Inner Island will be directed by Grainne Byrne and managed by Jennifer McMurray from Represent’s Dublin office in Ballsbridge.