Building understanding and trust in the independent education sector

The Challenge:

The Scottish Council of Independent Schools (SCIS) needed to:
1. Raise awareness of the benefits of an independent education
2. Create an understanding of the benefits of an independent education
3. Build trust in Scotland’s independent sector

The Solution:

Represent took an integrated approach to solving the challenge presented by SCIS which involved a combination of:

  • PR to drive awareness of the benefits of an independent education in Scotland
  • Content marketing to drive traffic to the SCIS website targeting those with an interest in learning more about an independent education
  • Social media marketing to raise awareness and drive traffic

The 6 month campaign delivered:

The Impact:

64 pieces of coverage with positive sentiment

An estimated reach of 6.6 million

1483% increase in traffic from social media

66% increase in organic traffic

462% increase in Facebook engagement

359% increase in Twitter reach

The strategy developed by Represent more than met our objectives. Represent went to extraordinary lengths to understand the complexities of the independent schools sector in Scotland and ensured that our messages were clear and strong. They had the sector’s best interests at heart throughout the process. The team were a pleasure to work with. Their efficiency, diligence and ability to work to tight deadlines has been invaluable.

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