We are now part of Clark

Represent has been acquired by Clark, an award-winning PR and comms agency in Edinburgh and Glasgow. The team has moved to Clark and will continue to deliver exceptional communications support to clients in the B2B, education, tech, tourism and retail sectors - and more. We'll soon be closing the Represent website, so head to the Clark site to find out more and get in touch with us for support.

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Little Farmers

Supporting the launch and building the brand of Scotland’s most exciting farm adventure park 

The Challenge:

Little Farmers, based at our existing client Craigies Farm in South Queensferry, is a unique farm-themed adventure park designed to offer a high-quality family day out.

Launching in the summer of 2021, they needed help to spread the word about the grand opening and establish the brand online. In addition, they needed a new website designed to drive visitors and build their online presence.

The Solution:

Starting from scratch, Represent worked to craft a fun, family-friendly brand that was in keeping with the existing Craigies Farm values. Involved from the get-go, the team undertook extensive research before designing an integrated comms strategy which focused on:

  • Designing a new website to drive footfall and build the fledgling brand
  • A PR campaign to publicise the grand opening and build on the already trusted Craigies brand
  • An influencer outreach programme to promote Little Farmers as the new go-to family day out near Edinburgh
  • An SEO and content campaign to increase website traffic and build the site’s authority
  • A social media campaign to introduce the new Little Farmer’s channels and showcase their amazing offering
  • Crafting an email marketing strategy which involved engaging newsletter copy, prompting visitors to find out more via socials and the website

The Impact:

  • 16,000 website sessions in the first month after launching
  • A community of 2,700 followers on Instagram and 5,600 followers on Facebook
  • 12 pieces of coverage in first month after launch, in key outlets including: Edinburgh Evening News, The Herald, Families Online & MADE Magazine
  • Increase in domain authority from 0 to 9
  • Over 700 newsletter subscribers

“Represent presented a focused and highly targeted launch and ongoing PR & digital marketing campaign that achieved our commercial objectives. Their understanding of our key target market was evident and their creative approach delivered clear cut-through in a crowded marketplace.”

John Sinclair, founder and owner of Little Farmers and Craigies Farm Shop, Deli and Cafe
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