Taking an integrated approach to raising brand awareness and generating leads
The Challenge:
Edinburgh-based 20/20 Productions operates in an incredibly competitive space and needed support raising awareness and driving enquiries for its video production and event services.
Client testimonial:
The Solution:
We developed an integrated comms strategy comprising of:
- Media relations to position 20/20 as experts in the fields of events, video production and digital
- Search marketing to drive enquiries
- PPC and social media advertising campaigns to drive enquiries
- Content marketing to drive website traffic
- Social media to drive awareness and support lead generation
The Impact
- 136 tier one media hits
- 44% increase in organic traffic
- 140% increase in referral traffic
- 30 qualified leads over campaign period
“Represent is an extension of the 20/20 team and I would not hesitate in recommending their services to other businesses in need of PR and marketing support.”
– Alastair Scott, managing director of 20/20 Productions