The Royal Highland and Agricultural Society of Scotland (RHASS) has announced the appointment of Lisa Maule as Commercial Director for The Royal Highland Centre (RHC).
Joining from DF Concerts & Events, Lisa brings with her a wealth of events expertise to the newly created role, which aims to reaffirm the centre’s position as Scotland’s premier large events space.
Taking up her new role in July, Lisa will oversee the strategic direction of the event business, which attracts over one million visitors each year.
Reporting to RHASS Chief Executive, Stephen Hutt, she has been tasked with attracting new events to the Edinburgh venue as well as maximising the commercial opportunities of the 280-acre site adjacent to Edinburgh Airport.
With a proven track record in sales and marketing, Lisa spearheaded the strategic direction of the DF Concerts & Events brand internationally. Prior to this, she was Global Brand Manager for Glayva (Whyte & Mackay) and Marketing & PR Manager for Setanta Sports.
Commenting on the new appointment, Stephen Hutt said: “Lisa brings valuable know-how to the Royal Highland Centre and will be an asset to the RHASS management team. Her knowledge of business development strategies and brand management will be invaluable as we look to build on the Royal Highland Centre’s already well-established reputation as one of Scotland’s premier event spaces.”
He continued: “Lisa will be integral to growing the Centre’s reputation as well as realising its full commercial goals, which, in turn, enables RHASS to carry out its charitable remit.”
Lisa commented: “I look forward to expanding the Royal Highland Centre’s business and leveraging our relationship with the exhibition and conferencing industry, as we look to build on the venue’s existing reputation and realise its goal of being the first choice for events, exhibitions and conferences in Scotland.”
Forthcoming events include, Gardening Scotland, Scotland’s largest outdoor event The Royal Highland Show and the Society’s new food event, Eat Drink Discover Scotland.