Represent is an experienced travel and tourism PR agency and as experts in this sector we know exactly who it is you should be connecting with and how to best promote your business.
We have worked with clients such as the National Wallace Monument, Green Tourism and Blair Drummond Safari Park. This gives us in-depth knowledge of the organisations, people and influencers that your travel and tourism business should be targeting.
Travel and tourism as a sector, is significant and ever changing, so it’s important that you know who you should be connecting with as they can influence the success of your business.
To help, we have listed some of the top travel influencers in Scotland that should be on everyone’s radar.
VisitScotland is an organisation set up to not only encourage people to do exactly what their name suggests, visit Scotland, but also to give people a helping hand when they’re here. Travelling to a new place can be difficult to navigate and with all the information out there, it can often feel like there’s too much to do and too many places to look online, so VisitScotland gathers it all into one location.
Their Instagram page encourages followers to feature some of the less well-known beauty spots in Scotland and of course the instantly recognisable ones. With 1.3 million Facebook followers, 330,000 Twitter followers and 588,000 Instagram followers, VisitScotland is an influencer to always have on your radar.
Your Scottish Tour
The guys involved with Your Scottish Tour, otherwise known as Boys Eat Scotland, are your potential customer’s guide to living like a local in Scotland. Their website allows you to keep track of restaurants and tourist attractions all over Scotland. Their Instagram is guaranteed to make your mouth water and your stomach grumble with the delicious food it features.
With 3,300 Facebook followers, 13,400 Twitter followers and their 4,300 Instagram followers you’re guaranteed an engaged audience. With a dedicated following in Scotland and beyond, having your business featured on Your Scottish Tour can only be a benefit.
Sunday Times Travel Magazine
Britain’s best-selling holiday magazine is definitely a must read and one to keep an eye on. Rather than always being about travelling to exotic destinations around the world, the Sunday Times Travel Magazine also focusses on things to do around you and how to get the most out of where you live.
Whether you’re trying to inspire people to explore a new place, or simply become a tourist in their own city, the Sunday Times Travel Magazine is a great way to reach them. With a readership of over 60,000, over 2000 Facebook followers, 116,000 Twitter followers and 3700 Instagram followers, it’s a must for having your travel and tourism feature within.
Travels with a Kilt
If you’re looking for someone who knows a thing or two about tourism in Scotland, Travels with a Kilt writer Neil Robertson is your man. Having travelled all over the world, in 2013 Neil decided to shift his focus onto his home soil in Scotland.
With a newly launched video channel, blog, drone licence and a deep-rooted passion for travel and adventure, Neil is always looking for fresh ideas and new quests to go on in Scotland. His website also features fantastic walking routes and maps so that you never get lost on the road to adventure. Neil’s 20,000 Instagram followers and 11,000 subscribers are extremely engaged with him so it can only be a positive outcome having Travels with Kilt on your influencer list.
The Chaotic Scot
A blogger who is walking, photographing and eating her way around Scotland is the Chaotic Scot. Kay Gillespie has been island-hopping around Scotland since 2013, and her blog is full of fun, food and inspiration on how to get the most out of our beautiful nation.
With specific sections on her website dedicated to both the Scottish mainland and the islands, Kay has created a masterpiece of motivation to explore the world around us. This comes complete with details of things to do in every area of Scotland, but she’s always on the lookout for something brand new in travel and tourism, as are her 5,600 Facebook followers, 1700 Instagram followers and 6000 Twitter followers.
Scotland is such a beautiful place to visit and explore so it’s no surprise that there are so many top travel influencers out there promoting a striking vision of Scotland. The opportunity for you as a business is to connect with these influencers to promote what it is you do.
Want help to promote your travel and tourism business, and position it as a ‘must visit’ location for people either living in or visiting Scotland? We’re here to help so do get in touch.