At Represent, as an agriculture PR agency, we’ve worked with many agricultural organisations, including Scotland’s largest outdoor event, the Royal Highland Show, which we represented for nearly two decades.
Whether you’re expanding your business or entering this thriving sector, these are the top agricultural influencers Represent recommends you follow to stay ahead of the agri herd.
For over 180 years, Farmers Guardian has been a trusted source of news and insights for the UK farming community. Covering dairy, livestock, machinery, and more, FG is a go-to platform for up-to-date information on farming trends, technology advancements, and regulatory changes.
Social reach: Nearly 70k followers on X/Twitter!
Why follow? Farmers Guardian delivers daily news and expert analysis, keeping farmers informed and ahead of the curve.
With a rich 125-year history, Scottish Farmer is the heart of Scotland’s agricultural community. This weekly print and digital publication covers the latest news impacting farmers, crofters, and agricultural businesses in Scotland.
What we like: In-depth analysis of Scottish farming policy and daily updates via social media (X/Twitter).
Why follow? If your business has roots in Scotland, Scottish Farmer is your essential resource for industry news.
For over 80 years, Farmers Weekly has been a leading voice in the UK’s farming sector. With comprehensive coverage of diverse farming industries and a dedicated opinions section, it’s a platform for thought leadership and valuable industry insights.
Why follow? It’s the perfect outlet for savvy agricultural professionals looking to share their insights or stay informed on key industry debates.
FarmingUK provides a holistic view of farming news across the UK, covering politics, the environment, and agricultural job opportunities. Whether you’re looking to amplify your brand’s message or stay up to speed with the latest trends, in our view, it’s a go-to resource.
Key features: News updates, job listings, and a business directory connecting rural businesses with customers.
Why follow? For businesses seeking visibility in the market, FarmingUK offers multiple channels.
5. OnFARM Podcast – The Voice of Scottish Rural Life
Created in 2020, OnFARM (Food, Agriculture, and Rural Matters) is a vibrant podcast hosted by Anna Davies and Ross Montague. It highlights the challenges, trends, and triumphs of Scotland’s rural sector, with insights from key industry figures, including from RHASS and SAYFC.
Why listen? OnFARM offers a deep dive into the realities of agricultural life while celebrating the hard work of the sector’s producers, innovators, and entrepreneurs.
- Girl About the Farm – A Fresh Take on Modern Farming
Laura Hodgkins, mother, farmer and also known as “Girl About the Farm,” left a high-flying city life to pursue farming in the countryside. Her blog and social media channels offer a unique and refreshing perspective on farming life and motherhood.
Why follow? With her marketing background and engaging storytelling, Laura provides an authentic glimpse into farming, making her a standout influencer in the industry. Start with her Insta!
For years, BBC Radio 4’s Farming Today has been the trusted voice for the latest news about food, farming and the countryside. Covering issues like rural policy, environment, and political shifts, the program remains at the forefront of what matters to the agricultural sector.
Why listen? With a dedicated online and radio following, Farming Today provides valuable insights into the key concerns facing the agricultural industry.
Representing over 9,000 farmers, growers and crofters across Scotland, the National Farmers Union (NFU) is a strong advocate for the interests of the agricultural community. Through social media and a robust public profile, they defend farmers’ rights and promote the value of the industry.
Why follow? If you want to engage with the most pressing issues affecting Scottish agriculture, NFU Scotland is a credible source of information and advocacy.
The Farming Forum is a bit like a Rural Reddit! It’s where farmers from across the UK connect in forums to discuss pressing issues, share advice, and stay updated on industry concerns. It’s also an excellent platform for professionals who want to engage directly with the farming community.
Why join? Tap into the discussions shaping the agri industry today and connect with fellow agricultural professionals.
The “Crop It Like It’s Hot” podcast delves into agriculture, offering insights into farming practices, innovations, and rural life. Tailored for farmers, agri-professionals, and enthusiasts, it features diverse voices, expert interviews, practical advice, and success stories from the field.
Why tune in? Each episode covers industry challenges, new technologies, and best practices, making it an invaluable resource for staying updated on agricultural trends.
There you have it – some of the most influential voices we feel that are shaping the future of agriculture today. Whether you’re a seasoned veteran or a newcomer looking to navigate this complex sector, staying connected with these influencers is key to staying ahead.
Represent specialises in building strong relationships with key agricultural influencers. Let us help you elevate your brand in the agricultural industry. Contact us today to start growing your influence.