If your business isn’t appearing on the first page of search engine results, you’re missing a golden opportunity to drive traffic, generate leads, and increase sales. In today’s digital world, visibility is everything.
Based in Edinburgh, we specialize in SEO strategies that help Scottish businesses stand out and grow.
Our Approach
SEO Audit
Understanding where you stand is the first step. We conduct a comprehensive onsite and offsite audit of your website, examining:
Site structure and speed: Is your site quick and user-friendly?
Duplicate content: Ensuring your content is original and valuable.
Keyword optimization: Identifying gaps and opportunities.
Technical issues: Pinpointing areas to enhance performance.
We’ll provide a detailed list of recommendations to guide your SEO strategy and prioritize actions for maximum impact.
Backlink analysis
Backlinks are a cornerstone of effective SEO. We make sure to: Analyze where your competitors generate links.
Develop a link-building strategy to establish your site as a trusted source.
Leverage our PR expertise to secure links from reputable Scottish and UK media outlets.
Keyword analysis
Getting into the mind of your audience is key. To do this we:
Consult with your team to understand your business and goals.
Analyze thousands of potential keywords to find the ones your target audience is searching for.
Prioritize keywords that deliver not just clicks, but conversions.
Website optimisation
Once we identify the right keywords, we optimize your site for those terms, including:
Title tags, meta descriptions, and H1 headers.
Page URLs and content structure.
Ensuring every detail works to improve your rankings and user experience.
Link building
We build your site’s credibility by securing backlinks from trusted sources. Google rewards this trust with higher rankings. Thanks to our media connections, we can start generating quality links from day one.
Who choose Represent?
SEO + PR Expertise: Unlike traditional SEO agencies, we combine search engine optimization with cutting-edge PR strategies, giving you the best of both worlds.
Scottish Market Knowledge: As a leading SEO agency in Edinburgh, we understand Scotland’s unique markets, industries, and audiences—from local businesses in Inverness to national tourism brands.
Proven Results: We’ve helped countless Scottish businesses rank higher, attract more visitors, and convert traffic into loyal customers.
The Results? Increased visibility for the terms your customers care about.
More leads from people actively searching for your services.
A measurable boost to your bottom line.
Ready to take your online presence to the next level?
“Represent very quickly understood our target market, our sales and marketing challenges and our USPs before devising and implementing a strategy that delivered both profile for the business and leadership team, as well as qualified leads for our sales team. They are great to work with – proactive, professional and approachable and I would highly recommend them to any business looking to generate awareness and ultimately, sales.”
Rebecca Jones, marketing manager at Changeworks Recycling
Get in touch with Scotland’s SEO experts
If you’re searching for an SEO agency in Scotland that delivers real results, we’d love to help.