If your business isn’t appearing on the first page of search engine results and AI results, you’re missing a golden opportunity to drive traffic, generate leads, and increase sales. In today’s digital world, visibility is everything.
Based in Edinburgh, we specialise in SEO and AIO strategies that help Scottish businesses stand out and grow.
Our Approach
SEO/AIO Audit
Understanding where you stand is the first step. We conduct a comprehensive onsite and offsite SEO audit of your website, examining:
Site structure and speed: Is your site quick and user-friendly?
High quality content: Ensuring your content is original, valuable, and authoritative.
Keyword optimisation: Identifying gaps and opportunities.
Technical issues: Pinpointing areas to enhance performance.
We’ll provide a detailed list of recommendations to guide your SEO/AI strategy and prioritise actions for maximum impact.
Backlink analysis
Backlinks are a cornerstone of effective search engine and AI ranking. We make sure to:
- Analyse where your competitors generate links.
- Develop a link-building strategy to establish your site as a trusted source.
- Leverage our PR expertise to secure links from reputable Scottish and UK media outlets.
Website optimisation
We optimise your website to ensure the structure is set up to be crawled by search engines.
- Title tags, meta descriptions, and H1 headers.
- Page URLs and content structure.
- Ensuring every detail works to improve your rankings and user experience.
High quality content
We draft high-quality, informative, and valuable content that answers user searches and highlights your expertise.
Writing unique, engaging and useful copy is highly ranked by AI tools and search engines, boosting your ranking on both.
Keyword analysis
Getting into the mind of your audience is key. To do this we:
- Consult with your team to understand your business and goals.
- Analyse thousands of potential keywords to find the ones your target audience is searching for.
- Prioritise keywords that deliver not just clicks, but conversions.
Why choose Represent?
SEO + PR Expertise: Unlike traditional SEO agencies, we combine search engine and AI optimisation with cutting-edge digital PR strategies, giving you the best of both worlds.
Scottish Market Knowledge: As a leading SEO agency in Edinburgh, we understand Scotland’s unique markets, industries, and audiences—from local businesses in Inverness to national tourism brands.
Proven Results: We’ve helped countless Scottish businesses rank higher in search engines, attract more visitors, and convert traffic into loyal customers.
The Outcome? Increased visibility for the terms your customers care about, more leads from people actively searching for your services, and a measurable boost to your bottom line.
Ready to take your online presence to the next level? Get in touch with our team of SEO experts!
“Represent very quickly understood our target market, our sales and marketing challenges and our USPs before devising and implementing a strategy that delivered both profile for the business and leadership team, as well as qualified leads for our sales team. They are great to work with – proactive, professional and approachable and I would highly recommend them to any business looking to generate awareness and ultimately, sales.”
Rebecca Jones, Marketing Manager at Changeworks Recycling
Get in touch with Scotland’s SEO experts
If you’re searching for an SEO agency in Scotland that delivers real results, we’d love to help. Get in touch with Represent here.