Struggling to get noticed online?
We’ve helped countless Scottish businesses climb from obscurity to dominate Google’s search results. With a tailored, integrated digital marketing strategy, our Edinburgh-based team ensures your website doesn’t just attract visitors—it converts them.
Our approach
Deep dive into your business and audience
Every successful strategy starts with understanding. We’ll immerse ourselves in your business, industry, and audience. By creating detailed target personas, we’ll uncover what motivates your ideal customer, the challenges they face, and how they consume content. We’ll also identify their go-to social platforms, ensuring every effort is laser-focused on reaching them.
Website audit and optimisation
Your website is your digital storefront – let’s make it exceptional.
Our in-depth audit will pinpoint opportunities to enhance functionality, improve navigation, and make sure your site is primed for top-tier performance.
Traffic and keyword analysis
Understanding where your visitors come from is key. We’ll analyze your traffic sources and identify your top-performing channels for conversions. Then, through meticulous keyword research, we’ll uncover the terms your audience uses to find businesses like yours—and make sure they lead straight to you.
Content that engages and converts
Great content is the backbone of digital marketing success. From SEO-optimized landing pages to engaging blog posts and downloadable eBooks, we’ll craft a content strategy designed to rank high on search engines and guide visitors seamlessly through your site. Paired with a robust social media plan, your brand will be front and center where it matters most.
Why choose Represent?
Located in the heart of Edinburgh, Represent is Scotland’s premier PR and digital marketing agency. With decades of experience, we’ve partnered with businesses across a wide range of industries—from family-owned ventures in agriculture to cutting-edge tech firms and beloved names in travel, food, and drink.
Here’s why we stand out:
Local Expertise: We know Scotland’s unique markets and audiences.
Creative Excellence: Our team combines data-driven strategies with exceptional creative flair.
Results-Driven: Every campaign we build is focused on measurable success for your business.
Join the hundreds of Scottish businesses that have transformed their digital presence with us. Whether you’re in the Highlands or the heart of the city, we’ll help you rise to the top.
“Represent have the industry knowledge and expertise that is so vital for RHASS and RHS and second to none. They are a safe pair of hands which is key in our industry.”
Amy Briggs, marketing manager, RHASS & Royal Highland Show
Get in touch with Scotland’s marketing experts
Do you want your business to appear on the first page of Google search results? Get in touch to discuss your digital marketing needs.