In Scotland, family-owned and owner-managed businesses are the backbone of our communities. From fifth-generation funeral directors, to fourth-generation farming enterprises in the Highlands, these businesses represent more than commerce—they’re the heartbeat of Scotland’s culture and heritage.
At Represent, we understand the pride, challenges, and legacy that come with running a family business because we’re one too. As an owner-managed agency based in Edinburgh, we know how personal this is – it’s not just business; it’s your life’s work.
Our Approach
How Represent Helps Scotland’s Family Businesses Thrive
Authentic Storytelling
We uncover and showcase the unique history, values, and passion behind your business, telling your story in a way that resonates with your customers and community.
Building Awareness and Trust
From boosting brand visibility to establishing your voice in industry conversations, we’ll position your business as a leader in your market.
Driving Growth
Whether it’s generating leads, increasing market share, or engaging more meaningfully with your customers, our PR strategies deliver tangible results.
Event and Crisis Management
From managing local events to navigating reputational challenges, we’re your partners in ensuring smooth operations and trust-building interactions.
Tailored Strategies for Scottish Family Businesses
We don’t believe in one-size-fits-all solutions. Represent works closely with you to understand your business from the ground up—its history, values, and goals—before crafting a strategy that reflects your unique identity.
Our services include:
Editorial Content: Thoughtfully crafted articles that highlight your expertise and history.
Social Media Management: Engaging campaigns that connect with your audience across platforms.
Media Content Creation: Stories and features that celebrate your business’s achievements.
Award Programmes: Helping your business gain recognition and prestige in your industry.
Expert Guidance Beyond PR
We’re more than just a PR agency. Our experience in media training, crisis management, event planning, and design and print means we can offer comprehensive support to help your business grow and shine.
Strong Connections Across Scotland’s Industries
Our deep relationships with Scottish media and industry leaders ensure your business gains visibility where it matters most. From The Scottish Farmer to The Scotsman, and from professional services to food and drink, we’ve got you covered.
Why Choose Represent?
Local Knowledge with a Global Perspective
Based in Edinburgh and working across Scotland, we bring both a local understanding and a broader market perspective to your campaigns.
Empathy and Expertise
We know that running a family business is deeply personal. That’s why we take the time to truly get to know you, ensuring our strategies are tailored to your values and goals.
Collaboration and Growth
Our team thrives on building connections and creating opportunities. We regularly collaborate with organisations like NFUS and SAYFC ensuring your business stays informed and connected within the wider Scottish business community.
Your Story Deserves to Be Told
Whether you’re a farming family in Aberdeenshire, a bakery in the Borders, or a distillery on Islay, Represent is here to help you share your story, build trust, and grow your business.
Let Scotland’s leading family-business PR team help you secure your legacy for generations to come.
“Represent understood our values, our USPs, as well as our marketing challenges before devising a PR strategy that delivered both in terms of profile & education. High levels of empathy are measured with appreciation of the delicate balance between our commercial goal to build awareness v real grief experienced by our families. The team is proactive, supportive & has achieved fantastic results. They are an extension of our team and I would recommend them as an agency partner.”
Tania Gillespie, marketing manager at William Purves
Get in touch with the PR experts on family-owned businesses
Get in touch today and let us start writing the next chapter of your success story.